Alumni Relations
Department lead: Elizabeth Bass (M.S.W.’03), associate vice president, Alumni Relations
Alumni Relations leads the university’s efforts to strengthen and promote an invested alumni community and inspire lifelong loyalty that advances VCU. The team tracks alumni engagement in four key delivery areas, aligning with CASE’s national standards: awareness/outreach, activity, volunteerism and philanthropy.
All alumni of VCU, the Medical College of Virginia and Richmond Professional Institute are members for life of VCU Alumni at no cost. Alumni engagement is achieved, in part, by the delivery of staff-driven programming and a volunteer-centric constituent organization model composed of academic, geographic, identity-based and shared-interest networks. Additional programming focused on lifelong learning and career and professional development provides further avenues for in-person and virtual engagement.
Programming is directed at the entire alumni population, connecting with alumni at all life stages, including the student to alumni transition. With staff focused on programmatic and needs assessment, Alumni Relations continually expands its reach to alumni and engages them in the way that makes the most sense for them individually. The team also offers an array of benefits to all alumni, such as discounts on goods and services, in coordination with internal and external affinity partners.