Presidential and University Philanthropy

Department lead: Magnus Johnsson (M.P.A.’10, Cert.’10), senior associate vice president, Presidential and University Philanthropy

The office collaborates with campus partners in the identification, cultivation, solicitation and stewardship of significant gifts that often span the university. The principal giving program serves donors and prospects with the capacity and affinity to make transformational gifts to any area of VCU. The strategy emphasizes the power of ongoing, high-touch relationships with these donors and prospects. These gifts honor donor passions, respect their multiple interests and bridge external interests with institutional priorities. They also allow donors to stretch their philanthropic partnership with VCU in new ways.

Teams in Presidential and University Philanthropy